Merrell Brand Film | Rwanda's Congo Nile Trail

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Merrell invited us on an unforgettable journey to Rwanda to film stories of the communities living along the Congo Nile Trail — a 141-mile path winding around the shores of Lake Kivu. More than just a trail, it’s a project built to bring people together in a country still healing and rebuilding after the 1994 genocide. Beyond attracting visitors and building tourism, the trail aims to be a connective tissue between the many vibrant communities living along its shores. 

role: Creative Production + Photography

client: Merrell

agency partner: Avocados and Coconuts

director: Alex Massey

DP: Drew Kass